The Freehold, New Jersey has an Anthony & Sylvan Pools retail store on Rt. 9 in Englishtown, which is a heavily traveled highway in that part of the state. That particular market area supports many thousands of existing pool owners with multiple pool supply stores where the customer can shop freely and look for technical assistance with their pools when needed. So how could one pool store out-shine all the others? They all carry chemicals and supplies, don’t they? So then, what dynamic separates the Anthony & Sylvan Retail establishment from all others? People! Let one pretty amazing letter to the General Manager of the Retail Division for Anthony & Sylvan reveal the differences:
Let me start off by letting you know that this is the first time I have written a letter of this nature.
I have been a customer of your Manalapan store for approximately eight years. We bought our house ten years ago with an existing Anthony & Sylvan Pool. I have tried a couple of different pool stores in the area in the beginning, and then one day I walked into your store in Manalapan and have not gone anywhere else since. Every one of the personnel in that store is a true professional in every sense of the word.
With smiles on their faces, they greet each and every customer and always eager to help. Yakov, Tommy and the others are always there with a solution that works. They even take the time to write down directions for me step by step whenever I ask them. They have never made me feel like it’s inconvenient. It is because of superior service and very knowledgeable people you employ that I strongly recommend my friends go to Anthony & Sylvan for their pool supplies.
As I stated in the beginning, I have never written letters of this nature, but I am so impressed with the employees of the Manalapan store, that you have a customer and spokesperson for life. I believe in giving praise and recognition where it is due, and these employees deserve it.